Wednesday, 24 September 2014

The Audience of YouTube

YouTube Audiences 




YouTube is a video-sharing website that was created on the 14th February 2005. It employs users to upload and share videos from around world, with the website being localised in 61 countries and with 100 hours of video uploaded every minute. As of 2014, YouTube has become the third most used website in the world next to Google and Facebook.
It has attracted over 1 million unique users each month in the course of its 9 year run with over 6 billion hours of videos being watched each month- that's almost an hour for every person on Earth.  According to the Nielsen ratings, YouTube reaches more US adults aged 18-34  than any cable network viewed everyday. 
One of the most popular features includes subscriptions with each channel gaining millions of subscriptions daily, up more than 4 times than last year.

Information from: https://www.youtube.com/yt/press/en-GB/statistics.html

Demographics
























This chart shows the gender demographics of  YouTube's audience. As you can see here, the majority of the viewers are male, with the the female only coming in at 23%. 

Information from: https://support.google.com/youtube/answer/1715072?hl=en




Audience by YouTube channel:

While YouTube often caters to different people in general, most channels mainly have specific audience. For example:

KSIolajideBT- His audience mainly consists of casual/hardcore gamers and football fans as his content usually features videos of the popular sporting game, FIFA.
Chris Stuckmann- His audience consists of  moviegoers as his videos are reviews of either recent or classic movies.
Forneverworld- His audience mainly consists of Anime fans as his videos are either about Anime  reviews, first impressions and rants.







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